Build a Brand That Sells: Marketing Strategy for High-End Remodels is a focused education session at the International Builders’ Show (IBS) 2026 in Orlando. This presentation delivers proven marketing strategies for remodelers and custom builders who want to attract premium clients, strengthen their brand position, and increase profitability without relying on aggressive sales tactics.
Attendees will walk away with actionable steps to clarify brand messaging, leverage content for authority, and implement a marketing approach that pre-qualifies leads and sets clear expectations.
Scaling with Intention: Signs You’re Ready & Steps to Get There is a one-hour Building Knowledge Session at The International Builders’ Show (IBS) 2026 designed for builders and remodelers who are navigating business growth challenges. This session helps business leaders determine when and how to scale their construction businesses with clarity and confidence.
It moves beyond basic growth ideas to address real-world pressures like leadership isolation, burnout risk, and the fear of losing control during expansion. Participants will gain practical insights into recognizing the right growth signals and building a solid groundwork before taking the next big step.
Your brand is more than a logo – it’s your reputation, your people and the experience you deliver. In this session, Brad Robinson of Bradford Custom Homes and Remodeling shares how intentional brand building and a strong company culture can drive business growth. Learn how to align your team with your brand’s mission, foster genuine engagement and create a reputation that attracts both clients and top talent.
The Sunbelt Builders Show is designed to help builders, remodelers and associates grow their businesses. The Show brings in 200+ top manufacturers and suppliers to showcase the best new products and technologies to the nation’s elite builders, remodelers and developers.
Learn More: https://www.sunbeltbuildersshow.com/
Marketing is more than just lead generation—it’s about building a brand that commands trust, authority, and premium pricing. In this session, we’ll explore how to craft a brand that attracts high-end clients, communicate value effectively, and use content marketing to establish yourself as the go-to expert in your market. You’ll walk away with a clear strategy to elevate your brand and set your company apart in the remodeling industry.
Our annual conference will offer more than a dozen innovative educational sessions covering topics such as Business, Marketing, Design, Sales, Legal, and Building Codes. There will also be a bustling exhibit hall where you can meet top of the line vendors and enjoy a networking lunch. We will once again break the mold for events in the remodeling industry by bringing together remodelers, contractors, builders, and designers as well as the most respected industry educators and vendors for a day full of collaboration! The day culminates with a cocktail reception and door prize drawing.
To thrive in design-build, you need two things: solid finances and strong builder relationships—but both can feel like a mystery. How do you price for profit, control budgets, and attract top builders to your team?
Join LuAnn Nigara and an expert panel of builders and designers—Brad Levitt, Brad Robinson, Jenny Slingerland, and Kathleen Anderson—for an unfiltered conversation on the financial and strategic side of the design-build business.
You’ll walk away knowing:
✅ The real reason projects go over budget—and how to stop it before it starts
✅ Pricing strategies that protect your profit and keep your clients happy
✅ How to handle mid-project changes without eating the cost yourself
✅ The words, phrases, and confidence you need to get clients to respect your fees
✅ What builders look for when choosing an interior designer to collaborate with
✅ How to position yourself as a must-have partner on high-end construction projects
If you’ve ever wondered why some designers land the best builder partnerships while others struggle to get a foot in the door, this panel will give you the inside scoop. The right relationships can transform your business—if you know how to build them.
